What is True Cheese?
True Cheese signifies real cheese made with time-honored craftsmanship without including excessive fillers. Products carrying the True Cheese seal are compliant with the Food & Drug Administration (FDA) Standards of Identity.
Is food fraud a big concern? Why is a True Cheese seal necessary?
The Grocery Manufacturers Association has estimated that food fraud costs the grocery industry $10-$15 billion per year. Food fraud occurs most frequently among these consumer favorites: olive oil, fish, Greek yogurt, Kobe beef, wine – and now – hard cheeses like Parmesan and Romano. Industry experts estimate $375 million of fraudulent cheese is sold annually to trusting consumers. The True Cheese seal (trust mark) assures consumers that they are not purchasing cheese that uses fillers and/or chemicals as substitutes for real cheese ingredients.
What are the ingredients in True Cheese?
True Cheese only uses ingredients approved by the FDA Standards of Identity. For example, Parmesan consists of:
- Cow’s milk
- Rennet (a natural enzyme)
- 12-14 days in a brine bath (for cheese wheels)
- At least 10 months of aging
If anti-caking agents are used, such as cellulose, they are used at the absolute minimum levels (always less than 3%).
What are some of the excessive fillers being added to fraudulent cheese?
Adulterated cheese consists of some real cheese, plus the addition of any of the following:
- Anti-caking agents, such as cellulose (e.g., wood fibers)
- Imitation Cheeses
- Lesser quality, less expensive cheese types
In some cases, these fillers can consist of up to 50% of a container of grated cheese!
I see cellulose listed on True Cheese labeled products. Isn't cellulose one of the fillers used in fraudulent cheese?
A certain amount of cellulose is allowed to assist with anti-caking and to help cheese glide through machinery during packaging. True Cheese uses no more than the allowable 3% of cellulose for these reasons. Other cheeses use cellulose in excess to displace the quantity of real cheese you receive.
Where can I find True Cheese?
to find retailers carrying True Cheese.
How do we know that True Cheese is really true?
Who makes True Cheese?
True Cheese is a registered trademark of award-winning cheese company Schuman Cheese
. Schuman Cheese is an American, fourth generation family-run business.
Is True Cheese a brand name?
No, True Cheese is not a brand name. True Cheese is a registered trademark / trust mark of Schuman Cheese. Branded products carrying the True Cheese trust mark include Cello®
, Cello Riserva®
and Cello® Whisps
How can I tell if my cheese is True Cheese?
True Cheese can be identified on product labels in grocery stores with the True Cheese seal or look for Cello®, Cello® Riserva and Cello® Whisps.
How can I share information about True Cheese?
Look for share buttons throughout TrueCheese.com to post videos, recipes and more on social media or to email to friends.
Have other questions about True Cheese?
Accurate as of May, 2015